#Negative space logos professional

The American Institute of Architects Centre is a great example of making the most of monochrome and uses negative design to transform the teeth of a key into a city skyline. In black and white logos, designers will often use the empty white space to cut out images and shapes from the black part of the graphic in order to create a more interesting, meaningful and individual design. Less obvious than traditional logo design, negative space techniques are often only noticed at a second glance and will force the viewer to think twice about a company’s logo. When creating a logo using negative space, a designer will use the alternative colour in a graphic to create dual images and representations of a product or service. Effectively doubling the communicative power of a logo, negative space holds a huge amount of potential for forwarding thinking graphic designers and creative companies.

#Negative space logos professional

A nifty way to achieve all of these goals, while keeping your logo looking sleek and professional is to utilise the negative space in the design. We all know that a good logo should be eye-catching, memorable and communicate something about the personality or character of the business that it’s representing. Whether you run a business, charity or a social network, your logo is one of the most important parts of your branding.